What to Expect in the First 4 Weeks of Marketing
The first four weeks of marketing are crucial in attracting the right buyers and securing the best possible offer. A well-planned strategy can mean the difference between a quick, high-value sale and a drawn-out process with price reductions.
Week 1: Launching with Maximum Impact
• Professional marketing goes live – high-quality photography, video, and a compelling property description.
• Property is listed on major platforms – Rightmove, Zoopla, social media, and targeted ads.
• Initial buyer interest and viewings – serious buyers act quickly.
Week 2: Buyer Feedback & Adjustments
• Early feedback determines if the price, marketing, or property presentation needs tweaking.
• If viewings aren’t converting into offers, the strategy should be reviewed.
Weeks 3 & 4: Keeping Momentum Strong
• If the initial buzz slows, proactive marketing adjustments are needed.
• Your agent should focus on finding new buyers, maintaining visibility, and handling serious negotiations.
Final Thoughts
If your home isn’t attracting strong interest in the first month, it’s time to assess the strategy. At Olivers, we take a data-driven approach to ensure your home stays ahead of the competition.
