How We Sold Every Unit at Old Rectory Farm Mews – While the Competition Stalled
Why early strategy and smarter marketing can make or break your new homes development
When it comes to selling new build homes, listing on the portals is only part of the story.
Developers need more than exposure — they need momentum.
They need energy behind their scheme, buyer qualification from day one, and a sales agent who can think like a partner — not just a portal publisher.
That’s how we approach every new homes instruction at Olivers.
And that’s how we helped Laxtons Properties sell all 7 homes at Old Rectory Farm Mews — even as nearby developments with lower prices struggled to sell a single unit.
Here’s how we did it.
A Rural Development — And a Risk of Being Missed
Old Rectory Farm Mews was a beautifully designed seven-unit scheme set in a rural location. The homes were finished to a high standard, with thoughtful layouts and strong appeal for a quality-led buyer.
But its peaceful setting meant it wouldn’t naturally surface in every buyer’s search — and that’s exactly where many agents fall short.
At Olivers, we started earlier and went deeper.
Involvement from Day One
We partnered with Laxtons at pre-construction phase, offering early guidance on:
Pricing strategy
Target buyer profiles
Release timing
Plot sequencing and buyer flow
By shaping the plan from the beginning, we avoided the “stagnant listings” issue that affects so many rural schemes launched without context or preparation.
Digital-First Campaigns — Built to Reach, Not Just List
Knowing the portals wouldn’t be enough, we:
Built a Google and Meta advertising campaign tailored to buyer intent
Created high-quality video content to showcase lifestyle and design
Launched targeted social media posts with a clear brand and message
Used our Lifesycle buyer database to generate early enquiries and matched interest
Maintained consistent developer communication to adapt quickly
The result?
All 7 homes at Old Rectory Farm Mews sold — while nearby schemes with lower pricing continued to sit unsold.
“Oliver has done a great job for us. He’s professional, honest, and very experienced. He also has a refreshing approach — doing things a bit differently and coming up with new ideas to help sell your property. I wouldn’t hesitate to recommend him.”
— Laxtons Properties
What Makes the Difference?
We’re often asked what separates a scheme that flies from one that flounders. Here’s what we believe:
- Get the launch timing right
- Don’t rely solely on the portals — your buyer may never see it
- Invest in smart, targeted digital strategy
- Work with an agent who knows how to build energy and momentum
Planning a Scheme?
If you’re preparing to release a new development in or around Berkhamsted — or want a second opinion on how your existing agent is performing — we’d love to have a conversation.
At Olivers, we combine 25 years of experience with a digital-first approach that’s built for the way people actually search and engage today.
Let’s talk about what’s possible.
Call Oliver on 07920 701226
Visit www.olivers.homes
Instagram: @oliver_of_olivers
Email: oliver@olivers.homes