Beyond the Portal: Why the Best Buyers Aren’t Just on Rightmove

Many sellers believe Rightmove and Zoopla are enough to sell their home—but that’s not always true. The best buyers don’t always find homes through property portals.

1. Not Every Buyer Actively Browses Portals

• The best buyers may not be searching daily but can be reached through targeted marketing.

2. Olivers’ Advanced Buyer Targeting

• Lifesycle software tracks buyer behaviour, ensuring homes are matched with the most serious buyers.

• Social media and Google Ads target buyers beyond the portals.

3. The Power of Data-Driven Marketing

• We analyse buyer engagement and adjust strategies based on real-time insights.

Final Thoughts

If your property isn’t selling, ask yourself: is my agent just listing my home, or actively marketing it to the right buyers?

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